About the new logo, Johnny Orr, & Jack Trice

everyyard

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As soon as I saw it, I thought they were trying to make it look similar to the CircleCy logo. I'm glad you have confirmed those suspicions in a way. It makes sense to create a consistent brand identity across all the logos, otherwise they would have 3 logos that all clash with each other. Unfortunately, because that logo is garbage in the first place, we have essentially double downed on garbage.

One other thing that I don't think people have considered is how easy it is to make helmet stickers of each logo. The new logo is easy to produce with the clean edges, and easy to slap on any color helmet. With the Orr logo, you would need to make multiple stickers, depending on the color of the helmet. If this had anything to do with the decision, I see it as cheap. Overall disappointed but I kinda understand why they did it.

A better choice would have been to replace the circle cy with walking cy. Go full vintage logos. My two cents...

Please. Decals are cheap. They change them every game anyway.
 

Land Shark

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Wrote a thing about the new Cyclone logo and how ISU can properly honor its heritage through design.

Does the new logo fit the bill? Really want to see the reaction of you good people here to the story. Let's discuss!


Some teaser images from the story:

Legacy7.jpg


Legacy6.jpg
Other than golfing sweaters and polos- Orr rarely used this logo so attaching it to his program is a stretch. (see previous post).

It is clear to me that this should be used in rotation w/ the I-State logo. I hated this thing but taking the lettering off of the top makes it look fantastic. I have changed my mind- we should go this route.

Now, can you provide us a slightly darker (sunflower) gold used in the late 70's and early 80's?

Outstanding work
 

Rods79

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Thanks for the post, Josh! Great as always.

My issues with the new logo come down to two simple points:
1- It has no contained balance like the Orrnado. Points in the old logo lined up with an equilateral triangle, the new one has no such structure and it feels unbalanced with cut/fill outside of any sort of applied structure.
2- Too many colors required for design legibility (three!), and no good options for reverse colors or void spaces.

In essence, it is monolithic and unbalanced, which is inherently unsettling.
 

cykadelic2

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nice write up. the yellow storm logo doesn't look "complete" enough for me compared to the new logo. the new one is growing on me.
Same here and sorry, calling Kagavi's design the Orr logo is wrong. IIRC, was never used with the MBB program. Hated that logo back when Criner was coach, in part, due to the design, in part due to the regrettable move from Cardinal to Red when Criner took over and in part due to its association with an awful period of ISU FB that included probation, a hated FB HC, and a terrible on the field product.
 
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CyForPresident

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Same here and sorry, calling Kagavi's design the Orr logo is wrong. IIRC, was never used with the MBB program. Hated that logo back when Criner was coach, in part, due to the design, in part due to the regrettable move from Cardinal to Red when Criner took over and in part due to its association with an awful period of ISU FB that included probation, a hated FB HC, and a terrible on the field product.

How's that any different than today? Might as well look good as we take OU's **** in the ass
 

cykadelic2

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How's that any different than today? Might as well look good as we take OU's **** in the ass
So you hate the coach? And last I checked, Cardinal is the correct color, not Red, and the majority of sane fans have optimism for the program's future. The Criner era was a cluster from Day 1 and Campbell's era has not been despite last Thursday's result.
 
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cyclones500

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Excellent design work, informative for historic aspect --- I can't add many compliments that haven't been stated.

Trepidation about being associated with Criner-era results has faded for me in past few years, since seeing renderings of the cyclone without the lettering attached. And I've come to appreciate how adaptable it is for a helmet .... cardinal on white, gold on cardinal, cardinal on gold ... cardinal on a lighter storm cloud.
 

cycloner29

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The new "Bugle" logo looks like a modified version of "What is red and goes 100 mph? Cy in a blender."

upload_2017-10-4_14-35-48-png.50433

images
 
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flander1649

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And it is also uterus shaped. I am not a fan of either. We can do so much better. Let's not live in the past. Kagavi did a nice job and i think he could create an original masterpiece to survive a century.

Yeah I like the Orr cyclone but agree instead of the sides or tips curving down maybe have them curve back (leave the bottom three sections the same) to complete the top of the cyclone to give it the 3D look to make it sharp and a more modern feel. I would attempt to do it but I don't have the graphic skills.
 

Cycho1

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Appreciate the effort but the top edges reduce the resemblance to a bugle by quite a bit. I would keep them.

Also, love the idea of helmet stickers related to Trice and Kagavi comes up with great stuff usually but I think it is only OK. The design seems very basic with a complex story background IMO and you'd have to sit someone down for a 10 minute convo to explain East Tech, scarab, rebirth, etc and get a response of "Oh ok, well it is still just a T in an oval." If the coaches ran with it, I'm not starting a hate thread about it but if we've learned something from this secondary logo situation, if someone has misgivings, it may be best for all if someone speaks up.

I think having a simple sticker for a complex story would be beneficial. I would love to have a 10 minute conversation with anyone that was curious about what the Jack Trice sticker represented. I would love it even more for hawkeye fans to have to 10 minute conversation about their ANF helmet stickers to explain how it's just a bogus marketing ploy by the university.
 
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CTTB78

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That is the primary logo of "Iowa Agriculture College and Model Farm" (1894) .....

Michigan St. did the same type of retro logo a couple of years ago with the reaction of most being-- 'What is that?' and 'It doesn't look too good.'
 

19clone91

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I am still amazed that a bunch of fans can come up with new logos, old logos, and new uniforms that are way better than anything the university seems to come up with. Rather than pumping out crappy logo after crappy logo, why cant we just use the old twister logo we all love, as our secondary logo, the one that the university already has copyrighted?

At least the new basketball uniforms look sweet.
 
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