And I think this is where the OPs premise gets interesting, and sure wasn't worth getting roasted.Massive changes are likely in 2032 that should make basketball have higher valuations. At least for the top brands and conferences
It’s not coincidental the CFP TV deal was lined up to expire at the same time as the NCAA Tournament. And why TJ and Campbell’s contracts expire then
Look for the P2 to wrangle control of the CBB postseason like they did the CFP. It probably won’t change too much in format, but most of the $1-$2 billion/year will go to the conferences with the biggest TV draws.
Some speculate regular season rights of the conferences that control the tournament could be coupled to postseason rights like the NBA, thereby making more for the conferences
In the end, we’re going to have to turn straw into gold regardless. But at least with basketball the absolute value of investment is lower.
When the P2 and top basketball-only start to change hierarchy in basketball, some Big 12 and ACC schools will have to decide whether trying to be good in football is worth it.
Hopefully the non-revenue goes back to early last century in which they’re competing locally. Cost centers shouldn’t be flying across the country
There will probably be a time at some point where schools like ISU can either be bad to mediocre at both football and basketball or just follow a Big East model and go all in on hoops.
The whole football pays the bills argument doesn't really negate this comparison. When you take out what football demands from the media deals, AD budget and NIL to operate, much of the Big 12 and ACC are NOT in a better position than the Big East schools. There very easily could come a time in the next 5-10 years where the choice is a real one. Barring something unforeseen that reorganizes college sports and football for the better, this is probably going to be reality some time around when you point out - 2032 or shortly after.