Williams & Blum: Recapping a crazy 10 days

WooBadger18

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Framing it as the state "funding athletic" or "covering a shortfall" in athletics is the wrong argument and will generally lose in the public eyes. I would simply say that the state (ie the universities) need to pay athletics for the fair market value of the advertising that they receive (ie television exposure). Think about what golfers get paid to wear a logo, or F1 teams receive for brand exposure. The university (ie the state) gets a free ride on the F1 team that is ISU athletics. Even half of the fair value of the exposure (arguing that athletics "owes" the university for use of name) would likely easily cover any shortfall.
The counter-argument is that they (at least football and basketball players) are being paid through their scholarship. They may not feel that is enough compensation, but that’s not the legislature’s problem
 
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CapnCy

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I don’t think you can look at it so narrowly like “only 10% of students go to basketball games”. Iowa State athletics, and investing in them, brings overall more students and revenue to Iowa State. When Iowa State does well athletically, enrollment increases. So people that don’t care about athletics benefit as a result of successful ISU athletics.

A similar analogy is that a successful Ivy College of Business is good for ISU so engineering students should not complain that ISU is advertising for that area, even though engineering students won’t directly benefit. But the university overall definitely does. That’s the same for ISU athletics but multiple times more impactful.
That is a good example and reminder (colleges).

The economics of it all really is a fun exercise though, but tough to truly measure. I'm only counter pointing as part of this exercise.....ISUs highest enrollment was in an "average" athletic season, where arguably highest athletic success (last few years?) enrollment has been stable. Discussing on a fan site also probably will always have an "athletics is important" lean (and truly I agree with having a vibrant/successful athletic program has SO many benefits)

I think the point I'm making is the game has changed so much (i.e now having to find $20million to give to athletes.....each year moving forward) and that is a total new variable....where 10 years ago it was facilities.

I just think it is fair for the average Iowan to question where funding goes. I'm a big believer in having all ISU be robust (for the kid who wants to be an engineer, who wants to get involved with Dance Marathon, who wants to go to games, etc).

I do also wonder if former student athletes (and future ones) give back? I know some clearly do, but just thinking the age old model of "you got a scholly in Business and now as an alum you give back" happens when kids are getting LOTS of money as current athletes (and some then getting very healthy pro salaries vs a standard ISU grad).
 

AuH2O

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Agree to disagree. As one ISU faculty member put it to me today, if we lose power 4 sports, we may as well be the Dakota schools. Higher education has changed tremendously since the 80s and if you don’t see a value in high end sports for this area as a differentiator in choice for students, I’m not sure any argument I can make will change your mind.

Of course there is value to high end sports to the university, but I think this is an overstated influence. SDSU has an enrollment of 12,000 in a state with 900k people. ISU has an enrollment of 30k in a state of 3.2m. We have also not seen a correlation at ISU between enrollment and sports success.

There’s a synergy for sure, but in a school like ISU the fan base and ultimately donors are driven heavily by people that went to ISU and weren’t part of athletics.

As long as there are sports being operated beyond the minimum for Big 12 or NCAA requirements, I would prefer the university require a plan to transition out of those and have a gameplan to self-fund the max allocation. I'd be OK with the University bridging for a short period while that transition gets implemented. But otherwise, it's a business and needs to be run as such. Supporting money losing operations that aren't required is bad business. Give them time to transition, but it needs to happen.
 

1SEIACLONE

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The idea that the university cannot spend any money on athletics and that the AD must be 100% self sufficient is beyond stupid. It’s the university’s best marketing campaign and publicity driver and yet it cannot invest in athletics to grow. But am for some reason it can spend whatever it wants on choose your adventure ad buys…

The easy button here is that Iowa State University funds the shortfall for Iowa State athletics but our state does not allow Iowa or Iowa State to do that…why?
The state turned against this idea of the school helping the athletic department, once EIU became self funded by their TV deals. Bills were brought in up the legislature that were going to tell ISU to also become self funded or drop down to a lower level conference, but before they could get traction and become law, ISU was also self funded, the bills died, because they knew UNI would never bring in enough money to cover expenses and they did not want to hurt them. Its OK to hurt ISU if EIU profits from that occurring, there are many in state legislature with that attitude, that would love nothing better to see ISU drop down and most of the revenue going to EIU.
 

VeloClone

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Yeah wow, his last 2 posts are extremely depressing. We actually have fans that believe athletics isn’t a KEY driver to a P4 university? That there even is an “Ames” in 2025 with a lowly non-P4 university here? That’s about as uninformed/ head-in-the-sand or whatever as it gets. Truly a bummer to see stuff like that. That line of thinking is literally the opposite of what we need now and into the future…
I started to think that it was Gordon Eaton posting but he is dead.
 

VeloClone

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Ames water.


Iowa State has already lost AAU in part because of a lack of support from the State/state. That’s just one example of losing status, as it’s up against institutions in other areas of the country ride the wave of economic growth (favorable demographics).

No longer being a peer in athletics would be a much more public devaluation of the brand
Loss of AAU standing had more to do with not having a medical school and agriculture being a large part of Iowa State's research (AAU: Ag research largely doesn't matter and doesn't count).
 

VeloClone

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IMO, Iowa State is poised to grow federal funding in the near future as I see a shift in the medical ideology. It's evident we are currently a society of systemic health problems. And due in large part to what we permit in our food supply. It's an ugly circle benefiting the medical, insurance, and pharmaceutical industries, but I see a shift towards 'preventative' research funding which places Iowa State in the driver's seat due their agricultural expertise. At least I hope so.
Yes, Iowa State is a leader in Ag research, but the AAU largely excludes Ag research from it's formulas because the elite institutions don't want to associate with "dirt farmer colleges".
 

Westside clone

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It just stinks that all of this still has the feel of "it's up to the fans to step up" in many ways.

I could see little things being added to gameday experiences to raise revenue (general parking increased say $5 for football, etc)...but that just passes it along to fans.

It seems if i understand WeWill will exist, but more as a way to connect athletes to businesses for true NIL type deals.

I do wonder as it'll be "internal" based on revenue sharing if Learfield will find ways to creatively step up with selling of our rights, etc. Definitely think the department shouldn't be afraid to think outside of the box and obviously will need to trim where they can budget wise now (and in the future).
I am a fan of ISU women's basketball. They average 10k in attendance. 3rd in the NCAA. it should be possible to generate some more income. With 17 home game we sold 170k tickets. Hate to lose Wbb but I can see changes need to be made.
 

tigercy

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The counter-argument is that they (at least football and basketball players) are being paid through their scholarship. They may not feel that is enough compensation, but that’s not the legislature’s problem
but "their scholarship" is actually being paid by athletics. It's not like they are just going for free. In addition, out of state/international tuition is paid for many.
 

Cyfan1965

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The state turned against this idea of the school helping the athletic department, once EIU became self funded by their TV deals. Bills were brought in up the legislature that were going to tell ISU to also become self funded or drop down to a lower level conference, but before they could get traction and become law, ISU was also self funded, the bills died, because they knew UNI would never bring in enough money to cover expenses and they did not want to hurt them. Its OK to hurt ISU if EIU profits from that occurring, there are many in state legislature with that attitude, that would love nothing better to see ISU drop down and most of the revenue going to EIU.
Jeff Kaufmann would love to see this.
 

syclonefan

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I agree that funding universities is important, but doesn’t it make more sense to increase funding to the universities’ academic missions as opposed to the athletics?

MIT and the Ivy League don’t have P5 athletics, but people don’t say those aren’t good schools. Cal was in the PAC-12 and now in the ACC, but doesn’t really care about sports, but they’re an excellent university. Universities overseas can be excellent (e.g. Oxford, Cambridge, the Sorbonne, Heidelberg, etc.) but they basically have intramurals or club sports, etc.
Don’t know why you’re comparing Iowa State to Ivy League schools. We are a public land-grant university and our purpose is to provide education for the “working class”.
 

ZorkClone

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I am a fan of ISU women's basketball. They average 10k in attendance. 3rd in the NCAA. it should be possible to generate some more income. With 17 home game we sold 170k tickets. Hate to lose Wbb but I can see changes need to be made.
They are at least raising the price of WBB season tickets to $250 and adding sales tax which is a 33% increase, but really only adds like $350K on a sport that loses $4 million.
 

Kettes

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I agree that funding universities is important, but doesn’t it make more sense to increase funding to the universities’ academic missions as opposed to the athletics?

MIT and the Ivy League don’t have P5 athletics, but people don’t say those aren’t good schools. Cal was in the PAC-12 and now in the ACC, but doesn’t really care about sports, but they’re an excellent university. Universities overseas can be excellent (e.g. Oxford, Cambridge, the Sorbonne, Heidelberg, etc.) but they basically have intramurals or club sports, etc.

This is just silly. If sports don't matter to incoming students, then why TF do you think so many kids choose to go to shiate hole schools like Texas or Ohio State? Because they want to "be associated with" a winner (whatever the hell that means).
 
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FinalFourCy

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The state turned against this idea of the school helping the athletic department, once EIU became self funded by their TV deals. Bills were brought in up the legislature that were going to tell ISU to also become self funded or drop down to a lower level conference, but before they could get traction and become law, ISU was also self funded, the bills died, because they knew UNI would never bring in enough money to cover expenses and they did not want to hurt them. Its OK to hurt ISU if EIU profits from that occurring, there are many in state legislature with that attitude, that would love nothing better to see ISU drop down and most of the revenue going to EIU.

Exactly. Not the first time.

Great chance the Iowa AD never pays off those liabilities they’re dealing with, despite the huge welfare check they’re going to get from Ohio State and Michigan football. The University is going to absorb most of it.

But allow Iowa State to invest in athletics to keep up? Little chance

Many of the biggest brands and most profitable got there from having more State support last century
 
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FinalFourCy

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This is just silly. If sports don't matter to incoming students, then why TF do you think so many kids choose to go to shiate hole schools like Texas or Ohio State? Because they want to "be associated with" a winner (whatever the hell that means).



UT is an elite public school and OSU good. Flagships of big population states

They became so large and good because of many reasons external to athletics

But they compete for students of equal or better stature because of their athletic brand, particularly UT.

UT, UVa, Michigan NW, UNC Duke etc all have closed the gap on most Ivies in part because of their athletics
 
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1SEIACLONE

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I am a fan of ISU women's basketball. They average 10k in attendance. 3rd in the NCAA. it should be possible to generate some more income. With 17 home game we sold 170k tickets. Hate to lose Wbb but I can see changes need to be made.
No school make money from the WBB team, the tickets are dirt cheap compared to the mens game, and right now they just do not get enough media revenue to make up the difference. Over to the east, the EIU women sold out very game, and had a decent season, while the mens team was horrible and fired its coach, playing to crowds that on average were around 4/5,000 in attendance. The men made a profit of around $4 million while the women lost $2 million, the year before, it will be worse this season.
 

AuH2O

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This is just silly. If sports don't matter to incoming students, then why TF do you think so many kids choose to go to shiate hole schools like Texas or Ohio State? Because they want to "be associated with" a winner (whatever the hell that means).
Is this serious? You ever been to either campus?

The med school and research center at OSU is something to behold.
 

goody2012

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I think Blum is doing a thankless job. He's in a rock and hard place and almost powerless to wiggle out of it. Others posters are correct, somehow the fan has been tasked with bearing the brunt of these increases when it should be the TV people, the university (they benefit from exposure of athletics), city of Ames.

People are rightfully lashing back and opting out of the NIL era. Blum, CW, many others don't want to go down without a fight. Soldiers in an ideological war they didn't ask for.

I have zero idea how this shakes out for ISU long term. I can see us pulling out and retaining something similar to current status or I could see us moving down a level--whatever that level is is even undetermined. Even if we maintain something similar to the status quo, at what cost? No track, XC, WBB? That's not college athletics, that's lipstick on the Iowa cubs and Iowa wolves. Some sort of glorified semi-pro league.

Appreciate all the work CW and Blum, JP, and others do for the fans. The people bashing them can go kick rocks.
He's getting compensated very well for the size of org. he's running
 

Cyched

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IMO, Iowa State is poised to grow federal funding in the near future as I see a shift in the medical ideology. It's evident we are currently a society of systemic health problems. And due in large part to what we permit in our food supply. It's an ugly circle benefiting the medical, insurance, and pharmaceutical industries, but I see a shift towards 'preventative' research funding which places Iowa State in the driver's seat due their agricultural expertise. At least I hope so.
Yes, Iowa State is a leader in Ag research, but the AAU largely excludes Ag research from it's formulas because the elite institutions don't want to associate with "dirt farmer colleges".

Idk how confident I am that this actually changes, but I do believe food science is the next big puzzle piece that will need to be researched more wrt health care.

If we’re serious about solving health care and health issues in this country, food and ag research needs to be just as important for medical research. There’s so many diseases and chronic illnesses that can be managed if not prevented by better nutrition instead of inventing another pill.
 
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CysFive

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I'll preface by saying I love Coach Campbell and Coach Otzelberger and I want to give them everything they need to succeed and to retain them. That said, if you're framing the ROI picture for not fully funding the AD as merely becoming a lesser P4 program which can't retain players and coaches, the downside is actually much larger than that. Failure to keep up could see Iowa State left out in future realignment. The difference between being an under-performing P4 program and being outside the P4 is stark and makes a few million external dollars per year seem like a pittance.

Of course the AD needs to maximize its own revenue streams, but there are plenty of avenues for external support. Iowa has one of the lowest tax rates on the gambling industry in the country. I'd start there. The state and people of Iowa get far more benefit from ISU Athletics than they do online gambling.