As soon as I saw this thread I thought it had @MeanDean written all over it.
I don't have an overarching explanation for the increase in album sales, although marketing is always a candidate. But I have an anecdote.
Before I was old enough to appreciate and buy records in the late 60s (and bought plenty hence), we had one adult album in the house: Nat King Cole's Ramblin' Rose, and I'm not sure how we got that one. I never asked my parents, who both liked music, but I'm pretty sure they probably thought records were an extravagance.
That was pretty much my spending priorities when I was 16.My 73 Impala only had AM.
First check I earned I went out and bought a car stereo, lunch at McDonald's, and a Playboy.
Was pretty impressed with life back at 16 years old.
I think my parents had a few albums in the early to mid 60s (Mantovanni, Perry Como, etc.) and played them on a record player in a maple cabinet that had the speakers built into the sides and a slide over cover to hide the turntable and radio tuner. I remember them hiding it in the bedroom sometime in the early 60s back when the tax collectors would stop by and check out the interior of your home to see how much your property tax bill should be. No kidding. i spent a lot of time in the mid-to late 70s at Music Factory in Ames or Des Moines buying albums, which usually cost around $4.
My parents had a stereo cabinet as well, but this was a bit later as it had a turntable AND and 8 track. It was the only 8 track we still had in the 80s, but we had a few 8 track tapes left for it.
I had an Alvin and the Chipmunks 8 Track that I really liked and THIS "Star Wars" 8 Track.
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It was so funky and disco-tastic. Little kid me loved it because I loved Star Wars and the music from it.
Good answers so far in the thread. I agree with what many have posted. Early on, they wanted singles and then the rest of the album was just throw away tunes. I have a bunch of 60s albums that have awesome singles and then the rest sounds like crap. I thought to myself, darn, this artist or band is talented enough to write a catchy song with plenty of hooks and melodies and yet they can't repeat it? They are making an album, why not make the whole thing good? Of course the Beatles and a few others were exceptions in the mid 60s. By the time 1968 came around, the album started to become more important than the single.
Interesting question. I have a couple guesses just to get the ball rolling:
1) Baby boomers were getting into their mid 20s and early 30s by 1970 and had more disposable income.
2) Something in the process - the record itself, or the turntable, or the speakers - became more affordable and/or more accessible to a larger audience. Sort of how smart phones or smart tvs used to be tech geek territory and now everyone has one.
Now it's come full circle. It's all about downloaded singles and some peoples albums are full of complete crap outside of a few singles.
This is your answer. Until the late 60s, albums weren't even really a thing. The Beatles were among the pioneers of the album concept: a grouping of songs following a similar theme or style. This is one of the reasons I get irritated when people say the Beatles were overrated. Their contributions to music extend beyond the music itself.
C'mon now, 50's records weren't totally devoid of art or imagination. From 1959:I might also add that when you look at albums in the 50s all the way up to the mid 60s - there was not much imagination to the title or the album art. Usually it was a picture of the musician and the name was something like "X is back" or "A date with x" or "more of x".
The influence of these albums on each other is well documented now, but I have to think those who lived in the 60s and were in tune to music at the time, probably had a mind blowing experience with each new Beatles album (and Pet Sounds too). I think Jerry Garcia said something to this effect once but I don' have the quote.