You are completely missing the recruiting angle on this. This is about being able to recruit better for the big 10 also. You don't expand your conference recruiting power by adding ISU. If you are a school like Ohio State you want your games on a new market like Atlanta(GA Tech) more than Des Moines. It's just as much about recruiting as it is tv.
This is exactly the opposite of how tOSU thinks about this. tOSU is already recruiting in Atlanta, and California, and Texas and wherever the **** they want to recruit. That would just open it up more for the rest of the schools in the conference and lessen tOSU’s giant advantage in this department.