I'm amazed how everybody is forgetting how the lack of a championship game let the Big 10 get two teams into BCS bowls like forever, just to be embarrassed, as usual, because they didn't knock each other around at the end of the season. I think that was actually hurting us for a long time.
Not true, the BCS bowls always invite 2 Big 10 teams for eyeballs and traveling. This has never been about merit.
It's true, yeah, and the posters making the point that it's the TV networks calling the tune are correct. But conference honchos have to make the call on whether a short-term financial loss (by splitting money 12 ways instead of 10) might be worth the extra national attention/postseason consideration/prestige a conference championship game might bring.
The current tv contract has an escalator if 2 new teams are added. Everyone gets the same amount of money they have now. The CCG is worth between $30 and $40 million per year for the conference so each team would technically get an additional $3 million due to expansion.
The Big 12 needs more writers/pollsters in their footprint to champion the cause. We also need the 2 extra teams in the conference for the coaches poll. This is a good ol boys club where conference members elevate their peers to make themselves look better. The Big 12 needs the additional exposure, footprint and votes.