The B12 and P12 both need multiple new entrants to live CFB production to optimize negotiating leverage. If CBS, NBC, Turner and the FAANGs are all not serious bidders on the new TV deals, the B12 and P12 are both royally hosed and the TV revenue gap between them and the SEC/B10 will get much larger.
I really don't give a flip about what the ESPN or Fox talking heads are saying about the B12. Fans from all conference ***** about what they're saying or not saying about their respective schools/conferences.