First off, the kid at Tradehome is a DB and I would have no issues calling his manager. Second, Strawberry Patch is a crap hole. That place sells about as poor of quality clothes as you can get...Wal-Mart level stuff. It doesn't surprise me that they sell a lot of hawk gear, just like Wal-Mart does. If you want Clone gear, look at UBS or the new Cy's Locker Room. They may be more expensive, but at least your purchase doesn't shrink two sizes the first time you wash it or fall apart at the seams after a month.
Ames has grown 10k in the last 15 years. And while maybe 3-4k of that is students, the university is not exactly hiring. So a lot of those people are just regular families that probably moved from a neighboring small town or have one spouse working for the DOT or USDA. If the people moving in have no connection to ISU, they could easily be hawk fans. But from my experience, a lot of the hawk fans around Ames are trash. I am betting that many actually live in Boone, pretty much the white trash capital of central Iowa. Those Boonies would be the ones shopping at Strawberry Patch for their sideways Fred Flinstone gear. If that's not it, it is usually just contrarians who get off on getting the stinkeye.
People have the right to root for who they want, but I will say that the lowest form of trash is ISU student hok fan who wears their gear on campus. Have some respect for your university and classmates. I'm not saying you can't root for iowa, but keep the tigerhok in your closet instead of wearing it to class. Also, I've seen a couple of UI plates in the ISU employee lots...the one that says HUDDLUP is lucky I don't walk by it every day.
Oh, one more thing. I would hope that our students have a little more pride than to allow two large hok flags to hang right at the intersection of Mortensen and Dakota in view of the BB practice facility. If I were a student, those would be taken care of one way or another.