I was actually impressed that the Big 10 Men’s final drew that well since it was kind of a meaningless game and the Big 10 was really down this year. Guess there is a reason why the Big 10 gets such large media deals and why they choose to play their title game on Sunday.
The B1G title game couldn't be in a better time slot and on a better network to get ratings. They are up against no other men's college basketball games, it's on CBS, and their game leads right into the selection show. Put the SEC, ACC, Big East, or Big 12 in that exact time slot, and I would bet the ratings are very similar.