This is what they went with? (Marketing fails thread... or were they?)
- Thread starter JM4CY
- Start date
I just saw a car a few weeks ago with "DPLUS" on their Drake vanity license plate
Got the privilege of showing my kids that this weekend. I told them this was back when people knew how to market their products.
Did Schwan's ever follow through with this? I see trucks all the time but they still have the Schwan's logo.
Ive seen people hate on this one, but people remember it 2 decades later, so it has to have some value there.
If only their corporate management hadn't driven the chain basically into the ground.
Maybe not exactly what you had in mind for this thread, but I saw this recently and found it pretty funny.
The video/song kind of explains it but the background here is that if the brand name of a product becomes so synonymous with the product, a company can actually lose their trademark.
Think of things like Kleenex, Frisbee, Jet Ski, Taser, etc. These are all brand names of these products, not the name of the products themselves.
Velcro is in this category, so the makers of Velcro made this video to try to encourage consumers to stop using the word Velcro. I'm not sure how serious this was, but the video is pretty funny.
The video/song kind of explains it but the background here is that if the brand name of a product becomes so synonymous with the product, a company can actually lose their trademark.
Think of things like Kleenex, Frisbee, Jet Ski, Taser, etc. These are all brand names of these products, not the name of the products themselves.
Velcro is in this category, so the makers of Velcro made this video to try to encourage consumers to stop using the word Velcro. I'm not sure how serious this was, but the video is pretty funny.
Some of their packaging has transitioned to the new brand. Haven't seen any new truck wraps yet.
My understanding is that brand change was part of the contract with the South Korean company buyout.
Personally I think it would be pretty easy to merge the Sioux City and the South Dakota meth bits.
