The future of NIL?

[I@ST1]

Don't be pedantic.

What do they do with the 200k? Or whatever amount you want it to be. Just give it a way? The bottom line is those with marketing budgets do not have many options that have "stings attached" and NIL is likely a very cost-effective ROI regardless.

Are you going to go or buy anything because of any type of marketing? I think you overestimate the ROI on the alternatives in marketing.

A lot to unfold here.

What do they do with 200k?: You’d try to market to new customers, invest in SEO, update current websites, PPC…

You don’t just “give away” money.

I’d disagree that having an ISU player is going to be an RIO. Take Fareway for example - do you think that people go to Fareway because David Carr has a deal with him? I doubt it - most people go to Fareway because they like Fareway. (I’m a huge DC fan and I’m sure he makes WAY more on his merch than Fareway pays him).

I’ll buy if marketed correctly - Most people won’t buy because someone from ISU is marketing the product. (Hell we can’t even get most people to donate to the AD).

 

[clonehenge]

Texas and Florida do not have state income taxes. That might be a recruiting advantage.

Sounds like the NIL rules/laws are different in each state anyway. Saw where Emmert complained this past week that it's hard for the NCAA to regulate because of that and wants the federal government to step in and make it the same for all states. He didn't sound optimistic it would happen anytime soon.

 

[CascadeClone]

This isn't about marketing ROI at all; or at least vanishingly little is about a business investing in NIL as a marketing/advertising effort.

The "marketing" aspect is a fig leaf for buying players, especially the top recruits at the blue blood schools.

 

[Kinch]

This isn't about marketing ROI at all; or at least vanishingly little is about a business investing in NIL as a marketing/advertising effort.

The "marketing" aspect is a fig leaf for buying players, especially the top recruits at the blue blood schools.

Exactly. NiL didn't come about because corporate America saw a golden marketing opportunity. Right now this is about boosters laundering money through willing agents so they can get players for their school.

 

[Bigman38]

Exactly. NiL didn't come about because corporate America saw a golden marketing opportunity. Right now this is about boosters laundering money through willing agents so they can get players for their school.

Is it though? People don’t give thousands of dollars away for nothing. Strings are attached, whether it’s marketing or exclusive access to the program etc.

 

[SCNCY]

Is it though? People don’t give thousands of dollars away for nothing. Strings are attached, whether it’s marketing or exclusive access to the program etc.

I think the opposite, people will give thousand of dollars away to get an athlete to come to their school. They’ve been doing it already under the table.

 

[Kinch]

Is it though? People don’t give thousands of dollars away for nothing. Strings are attached, whether it’s marketing or exclusive access to the program etc.

The only strings attached are how much do I need to pay you so you can be a longhorn and lose to Kansas.

 

[CascadeClone]

I think the opposite, people will give thousand of dollars away to get an athlete to come to their school. They’ve been doing it already under the table.

The only question in my mind is: what abt kids that dont pan out, or transfer away? That risk you pay a kid who ends up NOT being a stud may eventually temper things down a bit. Maybe.

 

[farm85]

 

[isufbcurt]

Is it though? People don’t give thousands of dollars away for nothing. Strings are attached, whether it’s marketing or exclusive access to the program etc.

I know lots of businesses who give thousands of dollars in "marketing" with little to no ROI attached because they love the cause. Heck my own CPA business is a prime example.

 

[WhoISthis]

Is it though? People don’t give thousands of dollars away for nothing. Strings are attached, whether it’s marketing or exclusive access to the program etc.

We're going to have to define strings attached.

There just isn't much ROI risk delta between NIL and other marketing.

NIL is very efficient and is only going to get bigger.
When a company spends a lot of marketing money on a celebrity, and that person ends up failing in whatever industry that makes them famous, no one talks about how celebrity endorsement deals are going to decline.

 

[BenEClone]

When a shirt is sold with a player’s name on it, does student, school or nonprofit get the royalty?

 

[CloneGuy8]

When a shirt is sold with a player’s name on it, does student, school or nonprofit get the royalty?

I think that's worked out between the player and place selling the shirt. I know Raygun sold Breece Hall shirts; I'm assuming a % of the sale was worked out on how it would be split up between Breece (or someone representing him) and Raygun.