Right. The House settlement is being pushed by bluebloods who dont want the Texas Techs, BYU's, or SMU's stealing their blue-chip players bc they have wealthier donors. The Beverly Hillbillies of Lubbock.
But, i dont think NIL deals can be stopped. Pay for play can be, but arch manning's 6 million in NIL is likely market value. he's famous. I just think collectives will actually have to start making commercials with the high-end guys they are paying.
the wild, wild west of NIL really hurts the blue bloods, so I like it.
I dont know how much NIL money WVU has. No one will say. They did say they outbid kansas for javon Small. That likely wasnt cheap. WVU also outbid Ole Miss for the AAC defensive player of the year, a 6=4 250 de who is fast enough to play outside backer too.
He had 10.5 sacks, 17 tfl, and over an 80 PFF grade against the run and pass rushing.
WVU also landed the best returning cover corner in the country. he was 3rd. the 2 ahead of him are headed to the NFL.
so, TT spent 10 million. other big 12 schools may have spent north of 5 as well.