What if it was as simply as laying a couple if conductors under the road and the aggregate was a silicon based solar cell that transferred the current to the conductor?
Would that cost less than putting it right next to the road? Would repairs be less? Would there be less oil and dirt on it? Would heavy traffic shade the panels on the side of the road more than on the road?
Would it actually be cost efficient to melt snow or even able to melt the snow if it was cost efficient? If not, it has to be durable enough to endure snowplows and has to be fine when you dump salt and other ice melting materials on it.