LOL, they really acted fairly.
Fox (who holds all of the B10 FB TV rights and essentially controls the conference) with their significant USC influence orchestrated the destruction of an entire conference and made sure that their boy, USC, got an immediate full share along with their step brother, UCLA. Then Fox doesn't make an effort to bid on the PAC TV deal without USC/UCLA which leads to an even more depressed value for the PAC and that eventually enables them to expand with UO/UW at half the price for each.
And even before that, Fox/USC turned down an offer from Bowlsby to merge with the B12 knowing full well what they had up their sleeve.
And of course, Fox/B10 completely destroys ORSt and Washington ST in the process while the B12 bails out the 4Cs and provides them essentially full shares while B12 existing members take a pay cut in doing so.