Well he isnt wrong. The channel and timeslot is probably 50% of the driver of viewers. Then 30% is the brand names and 20% is actual rankings. Of course its all tangled up together- ranked brand names get the best timeslots.this f'kn guy lol. he's eternally butthurt that the truck stop conference survived and his died. he's on a jihad against anything big 12
Im sure tv folks have a regression analysis showing the exact breakdowns on those drivers, and which brands are the strongest.
The magic is the game value goes up exponentially w viewership. So you want the best brands, to be ranked, in the best slots. Thats how you max the value.