The best I could find out it was because another department (engineering) just kind of did it with out it being mandatory (never mind the fact they make considerably more than us) so we should too. From what I found out it got back to HR who shut her down before she could actually do anything.
Glad it got shot down especially since it was just a "because we can thing". In my experience most people don't mind putting in extra effort to get something specific done/finished as long as it doesn't become a full time gig.