Next, we enter the Historic Context portion of our program — aka, “When is 500 gonna shut up?!"
Although these examples aren’t the sole contributors to MTV’s evolution, they provide a chunk of the big picture.
In 1977, Mike Nesmith (formerly of The Monkees) produced a video for his song “Rio” (no, not
THAT Rio!) … The video (and song itself) isn't all that notable, but it inspired is idea for a music television network — Nesmith envisioned it something like “a radio station for videos.” That eventually spawned Nickelodeon's
“PopClips,” considered to be a direct predecessor to MTV.
It’s little surprise Nesmith would sow seeds of the concept … seems like a natural extension of what was done a decade earlier with The Monkees. But first: the “Pre-Fab Four” and the TV show idea was built on the spirit of “A Hard Day’s Night.” Notable clip from the movie (colorized version)
Then came "The Monkees," which took AHDN from big screen to small screen. Half-hour sketch comedy that was popular enough to win an Emmy in its first season — but mainly it was a vehicle to showcase the group’s music and sell records. (Sounds a lot like … MTV!)
In '68, after the TV show fizzled, The Monkees headed back to the movies with “Head.” The film flopped (but became a cult classic). Most enduring part is the music-video segments. I’ve used “Porpoise Song” for other OTN themes, so I’ll choose “Circle Sky.” It contains the "fan hysteria" of A Hard Day's Night, but with some unsettling elements interwoven.