Perfect example 3 loss Alabama. 2 of those losses to 6-6 schools. 9 power conference opponents. ISU 2 losses. 10 power conference opponents. Alabama ranked higher. 3 loss Mississippi and South Carolina also ranked higher than any Big 12 school.
SEC and Big 10 are threatening to bolt from the NCAA and form their own entity if they don't get their way. I say the same thing to that that I said about Texas threatening to leave the Big 12. If you want to leave then leave. Sooner rather than later. Leave. Go away.
ESPN set the narrative before the season started that the Big 12 was "down" this year and that it was likely Utah, KU, OSU, or K-State were going to control the conference... with an outside shot that if ISU's experienced roster could pull it together they could make a run at the conference championship - if they could survive KU, K-State, and Utah at the end of their season.
And then Utah, KU, and OSU outright collapsed and K-State never looked like "championship material", while ISU and BYU started strong.
And then KU, who wrecked their season early on, decided to pull it together and terrorize the leaders of the conference 3 weeks in a row, with the media labeling these as "bad losses", conveniently forgetting KU was expected to be one of the top teams in the conference.
The bottom line is I don't think the Big 12 is nearly as weak as ESPN portrays... it's just that ESPN got the narrative out very early that the Big 12 was weak, and then an entirely different set of teams competed for the conference championship than what was expected at the beginning of the season, feeding into the narrative that the conference was weak.
What's worse is nobody outside of ESPN is willing to challenge them on this notion - not even when every metric not owned by ESPN shows the Big 12 is the second best conference behind the SEC.