I'm sure i'd find something at Applebees, i've gone there within the last year while traveling. That being said, most of the time, i also have options, and applebees is rarely going to be very high on the list. Why should it be. It doesnt offer anything that makes me say 'i want that, so i need to go there. Its very generic.
BWW has a lot of issues facing it. One, the quality of its food has gone downhill. Smaller portions, less quality. And overpriced to boot. Secondly, buffalo wings are no longer that special, and plenty of places offer great wings now, whereas even just 15 years ago there were fewer options. On top of that, their other main offering, having a large venue with dozens of TVs has become a lot more common as well. So ultimately you end up with a question of 'so what is it you're uniquely offering here? '