We shouldn't have trouble getting quality teams to come to Hilton. If we are good and the other team is ranked or good, good possibility of it being on ESPN. You can sell that to an AD.
This isn't true. If it was, why do we not have major non-conference games? We had to have basically the Johnny Orr connection and we played on a mid day Sunday on ESPN2 just to get this one.
Playing ISU in Hilton is a hard sell. You'll probably lose, and there isn't the buzz, and if you win you don't get major upside. More importantly the fact is most major teams play very few road games during the non-conference. Usually is either rivals or a game the coach guarantees "we'll play a game in your hometown" to a recruit.
Duke is playing zero. KU is only playing two. UNC is playing one outside of the BIG10/ACC challenge. (they are playing Texas at home, but if you remember Texas's home game was in Jerryworld) Louisville is playing two, but one is a rival game with Kentucky, and the other is FIU. Kentucky is playing one at UNC and a neutral site with Baylor.
I think we're still not major news makers, and will need Hoiberg to become Izzo in order for us to change classes to elite. Even then it maybe gets us one high profile home game. However, I do think we have the opportunity to play more high profile neutral site games like we did with Duke a few years ago, but in order to negotiate these games we will likely have to make a return trip as Texas is doing for UNC. Again maybe one a year (not counting tournaments).