Obviously...but playing in the WCC and the Big 12 are two totally different things. It's not THAT hard to win the WCC. All that a team like Gonzaga has to do is make the dance a few times by playing in that junk league and bam, there's some big-time national exposure. Pull of an upset of two in the Dance and all of the sudden, you're a national program that kids from all over America want to attend. You're out west...that is appealing.
Comparing Iowa State to Gonzaga is an apples to oranges type of deal.
A higher percentage of teams make it from the Big 12 ... its easier for Gonzaga because someone put in the hard work to make them a "name" program. We almost had that after Orr, Floyd, & Larry.
A team in a "1-bid" conferance has to win the damn thing every year just to get in. they don't have the luxery getting in based on their record.