Interesting news.
Maybe the next evolution of this a la carte revolution is getting the "Iowa State Package" or "insert NBA Team / college school / MLB Team here" package? Interesting to think about. There's probably a fair number of people like me that really don't watch TV but watch a fair amount of live sports. Of that live sports, however, the sports I watch are typically Iowa State events. I watch a little NBA during the playoffs, a little pro soccer of various leagues or World Cup, a little major golf action, a little NFL, and that's it for other sports. If I could choose an "ISU only" subscription option, I would consider it. They could charge a fan like me quite a bit, because that's all I really care to watch.
Anyway, wonder if anyone else feels that way and wonder if we'll ever get to that very specific point.