One or two of these years, Big 12 fans will just say, No.
I am close to it. I always have a year-long subscription to cyclonestv.com. I feel the revenue goes to the universtity, even though I don't watch it all that often. It is convenient when I do.
Well, I/we can listen to John and Eric on the radio, watch the games a couple of days later. That's what I might do. Fruck espn.
I happen to like a lot of shows on HBO...so the new Big 12 TNT content on HBO/Max is basically free to me and given how well TNT does with the NBA it'll be a big quality upgrade from almost any broadcast we've had too. TNT's commercials for Big 12 during NBA playoffs have prominently featured ISU fb/bb.
But $30 a month for just ESPN on top of other streaming and maybe also a subscription to Fox sports...that sucks.
I don't like much on Peakcock so if I was a Big Ten fan that's basically just an extra service where I'd want HBO anyway. Prime is perhaps the best situated because there are all sorts of reasons to have a Prime subscription and the TV might just be a bonus, in some ways Prime is more like network tv of the new age, people just have it.