Instead of just handwaving to the arguement I put out there, why not answer the questions I raised?
It is my belief that the implementation of so many corporate-named bowls has taken away some of the mystique of bowl season. Sure, the fans and host cities benefit, but at what expense? Over one half of D-1 football teams make a bowl game now? Name another college sport that has over 50% of the teams in the post season.
No, the small bowls don't affect the Rose Bowl.
I see the influx of bowls as a sign of the times. We reward teams for mediocracy because money is involved. Will this behavior spill over to the rest of society? I sure there would be an uproar if any average person who stayed in a Holiday Inn Express obtained a medical license despite being average.