How does "OSU run the B1G?" Please back up that statement.
Seriously? Maybe I should have been more specific, and said that OSU football is the most important football program to the B1G, football is the most important sport to the B1G, so... the transitive property tells us that OSU football is the most important program to the B1G.
Michigan is a close second and Penn St/Wisky are also a cut above the rest. Do you not think that scheduling begins and ends with OSU in mind? B1G marketing features OSU football as much as possible? It's the centerpiece of their cornucopia, and they want to keep it that way.
Let's not forget that the B1G owes a debt to OSU also, because when the B1G was thought of as a trash league in 2014/15 and they snuck into the playoff and won. Let's not pretend that this didn't really help the league's perception for years to come.