I think part of the problem is that outside of Iowa, people don't look at Neb, Mizzou or any other decent school as being inferior to ISU academically. So you could pick up ISU, but most people think Neb, Mizzou, Rutgers etc give you everyting on the academic side that ISU does plus you get the TV's.
Seriously guys, my in laws are huge Michigan State fans, they were not aware ISU was even in a major conference or was any bigger than say Butler before I came along, and they played them in the elite 8. In Chicago people have no clue either, people really think Wyoming and ISU are about the same size. People are just not aware of how large and important ISU is outside of this state. We suffer from a major lack of identity outside of Iowa.
That's not entirely true. When I visited the Detroit metro area last month, some of the hotel workers recognized my ISU gear and struck up a conversation with me, commenting about how they thought ISU might have a good shot and would be a good fit for the conference if they joined the Big 10.