I just issued my own statement to the Big 12:
"The ruling was that Paul Rhoads was in violation of the Big 12 Conference sportsmanship and ethical conduct rules. Because of that ruling, instant replay is allowed to review it, which it did. Had the ruling been that Rhoads had violated code because of forward progress, the decision would not be reviewable. The replay official considered five aspects of the coach’s comments: Timeframe following a heartbreaking loss, emotional consistency of within coach’s personality, team-motivation/support factors, the fact he’s kinda known to give fiery speeches and because, well, doggone it, the on-field fumble call was incorrect. The replay official correctly determined there was no indisputable video evidence to confirm Rhoads’ comments were in violation of sportsmanship and ethical conduct rules."