No idea if this has been posted, but just in case not...
Niang in the next Bud Light Dilly Dilly commercial?
No idea if this has been posted, but just in case not...
Niang in the next Bud Light Dilly Dilly commercial?
It's stupid but I am not going to let it ruffle my feathers.
You mean like Sweet Caroline?I love Dilly Dilly. It has almost become the rallying cry of Cyclone athletics.
It's a good thing they started playing won't back down instead. (I hope that wasn't a one game thing)You mean like Sweet Caroline?
I hate the fact that Anheuser-Busch-Inbev makes commercials mocking craft breweries and homebrewers. And in the meantime, Anheuser-Busch-Inbev buys up craft brewery after craft brewery and recently bought one of the larger home brew supply shops.
/rant
I think I take my beer too seriously.
They haven't had anything great since the "Man Law" commercials. Those were awesome.
Bud Light didn't just set out to make a cool ad and then everyone parroted its catchphrase coincidentally. As an ad writer, I can see the brief and the thinking that went into it. In some brainstorm, one bro suggested "What if we create a new version of 'cheers' but ownable to us alone?" They wanted something silly and repeatable so it would catch on, and forever be associated with Bud Light. And they very wisely made the purveyors of said catchphrase royalty, party for funny contrast and to capitalize on GoT popularity, but more importantly so YOU, an average dolt, would feel high class saying it. The idea falls apart if it's a bunch of real life bros saying "dilly dilly" at a tailgate. Then you couldn't pretend you're cooler than you really are for saying it.
That's why the phrase annoys me. It's the hivemind thinking they took ownership of something random they deemed cool, when in reality it was manufactured in a lab for the very purpose of being repeated to death on social media and internet forums. Now you're doing a company's advertising for them, for free, and not because you're a devoted super fan of their cheap rice beer.
That being said, I like the ad. Been awhile since they had a good one.
Bud Light didn't just set out to make a cool ad and then everyone parroted its catchphrase coincidentally. As an ad writer, I can see the brief and the thinking that went into it. In some brainstorm, one bro suggested "What if we create a new version of 'cheers' but ownable to us alone?" They wanted something silly and repeatable so it would catch on, and forever be associated with Bud Light. And they very wisely made the purveyors of said catchphrase royalty, party for funny contrast and to capitalize on GoT popularity, but more importantly so YOU, an average dolt, would feel high class saying it. The idea falls apart if it's a bunch of real life bros saying "dilly dilly" at a tailgate. Then you couldn't pretend you're cooler than you really are for saying it.
That's why the phrase annoys me. It's the hivemind thinking they took ownership of something random they deemed cool, when in reality it was manufactured in a lab for the very purpose of being repeated to death on social media and internet forums. Now you're doing a company's advertising for them, for free, and not because you're a devoted super fan of their cheap rice beer.
That being said, I like the ad. Been awhile since they had a good one.
Maybe I am way out of touch, but I think most of us realize we are being neither cool nor original in saying "dilly dilly". It is essentially a meme.
Do-be-do-be-do was one of my favorite ads ever during the glory years of the Ava-Wings rivalry and when the NHL playoffs were absolutely can’t miss. I still like the NHL but it’s gotten a lot softer since those days.
Don't you think that is the issue? How many other teams fans are using this same thing and thinking it is original for that fan base? This in no way is an ISU thing. I would rather folks find something that isn't a bud light commercial to latch on to as, "our rallying cry."I love Dilly Dilly. It has almost become the rallying cry of Cyclone athletics.