I think Blum is doing a thankless job. He's in a rock and hard place and almost powerless to wiggle out of it. Others posters are correct, somehow the fan has been tasked with bearing the brunt of these increases when it should be the TV people, the university (they benefit from exposure of athletics), city of Ames.
People are rightfully lashing back and opting out of the NIL era. Blum, CW, many others don't want to go down without a fight. Soldiers in an ideological war they didn't ask for.
I have zero idea how this shakes out for ISU long term. I can see us pulling out and retaining something similar to current status or I could see us moving down a level--whatever that level is is even undetermined. Even if we maintain something similar to the status quo, at what cost? No track, XC, WBB? That's not college athletics, that's lipstick on the Iowa cubs and Iowa wolves. Some sort of glorified semi-pro league.
Appreciate all the work CW and Blum, JP, and others do for the fans. The people bashing them can go kick rocks.