Huggs working the officials even in the pressers. He gripes about every single call during the game, even though only about 30% of what his players do gets called in the first place. Well, hell, it's working for him so why not do it??
The $10k fine is a great investment, they will likely win another game or two in the margins based on refs ignoring another call or two...
I do agree there should be some kind of conference review of officiating. I'd keep it in-house and highly confidential, like any other job performance review. Have an expert go over all the game films, then go back with each ref and look at missed calls, wrong calls, right calls, positioning, etc. Use it to help the refs recognize their blind spots and get better. It's not like the conference doesn't have some $ to spend on it.