Honestly, I think reindexing is a cleaner way to accomplish reseating. Pretty simple conversation. We are changing the donation required for your seats. To sit here you need to donate (x). If you do not donate (x), we will be moving your seats to an area closer to your level of donation.
I imagine that this is a byproduct of success. More people want tickets, and ultimately better tickets, so they pay more than necessary to get the seats they occupy (probably more of a concern in Hilton). Once you get critical mass in these areas, change the donation level to be more reflective (based on donations) of who already is sitting there, and “raise the rent”. This forces the issue. I imagine some won’t have to pay up (cause they already are at the new donation level), most would pay, although some won’t, and new seats become available. Wash, rinse, repeat.