The question is what programs are valuable when that transition happens. Current cable market based models say Rutgers is more valuable than Nebraska. The likely future model of paying more directly for content says Nebraska is waaaaaaaaaay more valuable than Rutgers.
The Big Ten has always pooled revenues..and in doing so, it has helped them all immensely. Probably only Ohio State would have the opportunity to out perform current revenues on their own...then again, look at the Longhorn Network.