Musk has talked about creating an everything app known as X for many years. He claims Twitter is about to rebrand to X.com, which is a domain he has owned forever. I'll be interested in seeing whether anything gets lost in the transition.
I can't shake the nagging feeling that some of his financial backers have an interest in seeing Twitter fade in prominence or disappear completely. IMO Twitter's influence came as a global site that could expose autocrats and human rights violations in real time, especially with a digital paper trail.
No different from nefarious actors benefiting from local newspapers dying in communities all across America. It's the small scandals here and there that don't get the widespread exposure they should. Perhaps a local election. Or a light jail sentence due to bribery. Declining accountability.
Not sure what's happening with Threads.