But at some point don't the P5 conferences along with media partners get in a room and settle this thing one & for all? It would seem like waiting on the Pac12 to implode between now & 2030 and then waiting for ACC to implode in 2036 doesn't benefit anyone. Chaos and uncertainty usually aren't good in business.
Maybe some schools hope they are able to increase their media rights value between now & 2030 and make themselves attractive to Big10/SEC.
No.
The ACC is winning right now because they're still alive. That probably ends, or at least their time as a power conference ends, with their GOR.
ESPN is winning right now because they have the media rights to a P4 conference for less than what a un-workable PAC deal would cost (with 4 additional schools!).
Pitt, NC State, and VA Tech are, well, not losing right now because they're roughly on par with the B12 and in a power conference.
Duke is winning because they don't have to decide between going independent in FB and joining the Big East in BB or joining the B12.
Louisville, Syracuse, Boston College Georgia Tech and Wake Forest are winning right now because they're still in a P4 conference. Not all of them are going to have a seat in a P3 world.
The SEC is winning right now because they're comfortably the #1b conference. The B10 is winning right now because they're comfortable the #1a conference. They don't need ACC teams to make obscene amounts of money, and adding ACC schools isn't likely to change their position or make them more money.
The B12 is winning right now because if there's a way around the ACC's GOR, there's probably a way around the B12's should the SEC/B10 come calling for another member. It's also very well positioned to be the #3 conference when the dust settles. Another media deal cycle and GOR that runs through 2038 or so and they're virtually assured the ability to pick from the ACC.
The only ones losing right now are UNC, FSU, Clemson, Miami and maybe UVA. Or whoever would get a B10/SEC invite assuming that Fox and ESPN are willing to put additional shares in the pot.
Also the PAC, but they already lost when the B12 stayed afloat and then got their extension.