Joey also does his imperialism map where when you beat a team you get whatever territory they currently possess. For example, Nebraska handed Maine their first loss so that is why the N for kNowledge covers most of the state of Maine. When someone inevitable beats the fighting Hoibergs, they will get the Big Red's territory in both Nebraska and Maine as well as any other territory they hold at that time.
Last year when ISU started the season on a long win streak ISU held territory all over the country.