ESPN, Fox Open Discussions for Next Big 12 Deal

[CascadeClone]

They are saying that is just the media money, not including, bowls, T3, NCAA tourney, adverts, and Playoff money. in everything I saw. Saying it is about 5m more than we are getting now before playoff expansion. So about 50M plus playoff money of 10-15M at the start of the contract. So all in with t3 and playoff 65M +/-

So $65M ALL IN - vs B1G/SEC at $100M/$85M (or whatever is the latest). Feels like that is manageable, really. It's not like ISU isn't already $30-40M behind the upper tiers anyway...

Competitive issues like paying players and eliminating roster limits are still the bigger threat.

 

[CascadeClone]

So the media money from tier 1 is 29mil but the T3, bowls, and tourney money makes up 21? That seems very high to me. The playoff is a total unknown so no way to comment on that but having the rest make up 21mil seems off.

Big12 was getting low $40s last year ALL IN. If the comment of $5M higher for the T1/T2 TV money is accurate, that would be close to $50M.

Agree though, that $21M for the rest of it all seems high. Maybe the CCG isn't in the T1/T2? That's often a separate line item when I have seen it lined out.

 

[FriendlySpartan]

Big12 was getting low $40s last year ALL IN. If the comment of $5M higher for the T1/T2 TV money is accurate, that would be close to $50M.

Agree though, that $21M for the rest of it all seems high. Maybe the CCG isn't in the T1/T2? That's often a separate line item when I have seen it lined out.

Yep I deleted that post very quickly. I looked back on the sicem chart and they had the other rights outside of tier one valued at 20 so 21 wasn’t far off at all.

 

[KnappShack]

So $65M ALL IN - vs B1G/SEC at $100M/$85M (or whatever is the latest). Feels like that is manageable, really. It's not like ISU isn't already $30-40M behind the upper tiers anyway...

Competitive issues like paying players and eliminating roster limits are still the bigger threat.

$65 million?!?

Bring back baseball!!




(Really really ******* kidding)

 

[BeachCyclone]

^This. I honestly thought I was an outlier. The NFL obviously has the better on field product in terms of player/official quality along with smooth and consistent play. College football is plain wacky, infuriating, and often messy.

But oddly enough, I think the messyness is what makes college football so exciting to me, and you can't beat the atmosphere of college games. The NFL is just too business like, and though it's high quality, it's not as fun to me.

I couldn't agree more. I was at the Chargers-Seahawks game on Sunday, and the contrast between that particular game and any random Big 12 game couldn't be more stark. SoFi is luxurious almost beyond belief but for me it was nothing compared to my last game at Jack Trice (OSU 2021). I was pretty bored most of the time, honestly (although to be fair I was there due to work). Overall, the stadium experience felt a bit like a modern version of watching Roman gladiators.

 

[2speedy1]

So $65M ALL IN - vs B1G/SEC at $100M/$85M (or whatever is the latest). Feels like that is manageable, really. It's not like ISU isn't already $30-40M behind the upper tiers anyway...

Competitive issues like paying players and eliminating roster limits are still the bigger threat.

Something like that. Basically the B1G is starting out at 85M all in, or something like that. We would be starting out at like 65M all in or so.

At least that is what I have read. Basically the numbers that have been floated are just the T1/T2 media numbers not the all in numbers with everything plus the expected playoff expansion money. That is why Yormark is optimistic. Because right now they are talking a minimum of a 5M per year per team increase to start, plus any playoff expansion increases.

And with Yormark and his other contacts we could see other revenues increase as well, like Ad revenue etc. being that is his bread and butter.

But in the end its all speculation at this point, I dont think we can trust these media people any more on this than we can on their expansion takes. So who really knows.

 

[JM4CY]

I couldn't agree more. I was at the Chargers-Seahawks game on Sunday, and the contrast between that particular game and any random Big 12 game couldn't be more stark. SoFi is luxurious almost beyond belief but for me it was nothing compared to my last game at Jack Trice (OSU 2021). I was pretty bored most of the time, honestly (although to be fair I was there due to work). Overall, the stadium experience felt a bit like a modern version of watching Roman gladiators.

To be fair though, that OSU game atmosphere was on another level and electric. I mean, in that one, Juicy Wiggle played and nobody gave two sh*ts or even noticed because they were too busy giving the refs every bit of hell they could.

 

[SCNCY]

Something like that. Basically the B1G is starting out at 85M all in, or something like that. We would be starting out at like 65M all in or so.

At least that is what I have read. Basically the numbers that have been floated are just the T1/T2 media numbers not the all in numbers with everything plus the expected playoff expansion money. That is why Yormark is optimistic. Because right now they are talking a minimum of a 5M per year per team increase to start, plus any playoff expansion increases.

And with Yormark and his other contacts we could see other revenues increase as well, like Ad revenue etc. being that is his bread and butter.

But in the end its all speculation at this point, I dont think we can trust these media people any more on this than we can on their expansion takes. So who really knows.

That may be for conference sponsors and things (Dr. Pepper Big 12 Football Championship, Phillip 66 Big 12 Men's Basketball Championship), but as far as advertising revenue, I think that is reserved for the TV networks. Also, I am not sure if the Big12 gets a share of TV advertising revenue. I always thought that our media rights were fixed payments; while the TV networks keep all AD revenue (which pays for our fixed payments in addition to production costs). What ever is left over is the TV Networks profits.

 

[2speedy1]

That may be for conference sponsors and things (Dr. Pepper Big 12 Football Championship, Phillip 66 Big 12 Men's Basketball Championship), but as far as advertising revenue, I think that is reserved for the TV networks. Also, I am not sure if the Big12 gets a share of TV advertising revenue. I always thought that our media rights were fixed payments; while the TV networks keep all AD revenue (which pays for our fixed payments in addition to production costs). What ever is left over is the TV Networks profits.

Yes, what I am talking about is sponsorships and/or advertisements that are directly paid to the conference, not on TV, etc.

For instance putting advertisements on the sidelines and around the field at the Big 12 championship and tourney, and on the field and court. Naming it the Dr Pepper Big 12 championship, puting Chevy trucks in the stadium at the game. Phillip 66 Big 12 game of the week. Etc. I think some of that is what goes into the conference Ad and sponsor income. Not advertisements on TV during games, that would all be revenue for the Networks.

As in below (although this doesn't exactly split out the sponsor/ad money exactly Somewhere I have seen a further breakdown):

 

[CascadeClone]

That may be for conference sponsors and things (Dr. Pepper Big 12 Football Championship, Phillip 66 Big 12 Men's Basketball Championship), but as far as advertising revenue, I think that is reserved for the TV networks. Also, I am not sure if the Big12 gets a share of TV advertising revenue. I always thought that our media rights were fixed payments; while the TV networks keep all AD revenue (which pays for our fixed payments in addition to production costs). What ever is left over is the TV Networks profits.

You could sell ad space on the uniforms / helmets.

Imagine a "Dr. Pepper" bottle on every players jersey, or "Phillips 66" across the front of every jersey, a la the Premier League. Horrible, yes. But if it got you $10M more per school...

 

[BigJCy]

Latest from Marchand & Ourand podcast. Marchand hearing Big 12 will get in the $225 million range from ESPN & $135 million range from Fox. Thinks the total will end up $350-$360 million.

Big 12/Pac 12 discussion starts at the 23:30 mark:

The Sports Media Podcast

Podcast · Sports Business Journal · The hottest headlines, network deals, ratings, trends and everything else you need to know inside sports media.

open.spotify.com

 

[Trice]

The deal is done. Six more years, averaging $380M per.

Big 12 reaches new media deals with ESPN, Fox

The once-beleaguered Big 12 has stabilized its future by coming to terms with ESPN and Fox Sports on a six-year media rights agreement worth a total of $2.28 billion.

sportsbusinessjournal.com

 

[huntt26]

Pretty solid! Main change from a consumption standpoint is some basketball games will be on Fox and FS1.

 

[KnappShack]

 

[jakemcilroy]

Really solid. Gtes us close to 50m annually, up from 41 this year according to JP. Maybe that extra 9m can buy us a special teams coach.

 

[IcSyU]

So that Hilton renovation should be about ready to go then since we have that contract done? Hilton BADLY needs it.

 

[jakemcilroy]

This deal, coupled with the CPF expansion (because it provides access) was THE BEST CASE scenario after OU and Texas left. 15 months later and the leftover Big 12 is in great shape to be the 3rd best conference thanks to Bob Bowlsby and Brett Yormark.

 

[Trice]

I'm probably just paranoid and tired of watching these guys carry water for Kliavkoff, but "stability play" feels like a backhanded compliment.

 

[shadow]

Great news. Yormark is the man! Good deal plus he beat the PAC12 to a deal. LOL at those guys. Also thankful for the new playoff deal with 6 automatic bids which I think was also huge.

 

[Clonehomer]

So earlier in the week people were throwing around numbers as much as $65m per school. Was this deal that much less, or were there additional revenue sources anticipated (CFP?) with that number?