Hasn’t it been stated several times that ISU’s TV numbers were more than half a million more per game than Iowa’s and Nebraska’s last year? ISU’s TV advantage will probably be much greater this year, and Iowa is in serious jeopardy with the racism trial starting in February 2023. It wouldn’t surprise me if ISU dominates Iowa in TV viewership for the foreseeable future. I don’t think the TV networks and streaming services will be looking at 2015-2018 numbers when evaluating ISU. Long term ISU could easily be a much more valuable TV asset than Iowa, with it’s proximity to Des Moines and burgeoning national appeal under Campbell (see the Alamo and Fiesta Bowl ratings). Iowa has little national appeal right now and it’s about to get worse.
Campbell said it best on media day. Winning will make kids want to come here, likewise with the TV entities. Iowa’s advantage is that they’re already in the Big 10, and that’s it. ISU is easily a top 30 media value long term and that should keep them in whatever the top tier is 5-10 years from now. I Iiterally just walked through Jack Trice and around the SPC tonight, that ain’t a lower division operation.