The irony...the Rag is getting exactly what they wanted.
The irony...the Rag is getting exactly what they wanted.
The irony...the Rag is getting exactly what they wanted.
As any psychologist can tell you, our decision making processes at 16 are akin to Homer Simpson and donuts. Holding anyone accountable for what they posted on social media in their youth is ridiculous. It’s not a get out of jail free card, but we have to use some common sense..
Not so sure about that. The famed adage 'any publicity is good publicity' has always been a farce. I doubt they wanted to be dragged like this, and it will absolutely impact their bottom line. Advertisers don't usually seek out media whose circulation is falling off a cliff.
A free-fall in "Likes" on their Facebook page? People (at least claiming) they are cancelling their subscriptions.
No...they misread this one.
Barta to DM Register: "We messed up this band thing pretty bad, have any ideas how to take the public's mind off of it?"
DM Register: "Hold my BUSCH LIGHT beer."
They are going to can the editor and the writer, talk about how they value solid local "journalism", and ride out the national attention. It is pushing traffic, that's what it's all about for these people.
Not sure why the Register felt like this needed to be brought up, before the deadline to donate to Carson. Ruined what was a great story (still is honestly) that brought a lot of good publicity to our state.
I can't fault Anheuser-Busch in any of this. They did the prudent move that every other corporate PR in America would have done.
I don't profess to know the business model of newspapers, I've never subscribed to one and never will. There is all kinds of "outrage" in social media (and on KXNO) that doesn't translate to reality. They will lose some subscriptions today, oh well.But the business model today is heavily driven of subscriptions...unlike in the past when Want Ads drove their bottomline.
clicks don't cut it.
Callers on KXNO are reporting they are calling the Register to cancel, and are getting offered a big discount to please stay.
The irony...the Rag is getting exactly what they wanted.