TV Contracts are based on so much per team. Adding an additional member does not lower the per team share. The league needs to work on a Conference Network in order to increase revenue. Cincinatti helps in that regard. It is a decent TV market.
The options Iowa State had when the Big 12 almost disbanded were not that great. Soft Landing Spot and Very Marketable?? BS.
http://www.krmg.com/weblogs/krmg-sp...id-the-forgotten-five-do-to-try-and-save-the/
The ISU AD would be derelict in their duty if they didn't develop a plan for the next round of realignment. I believe they have.