That actually brings up a good point. If we have a repeat of last year with the students only showing up for the "big games" like Kansas and Iowa while the upper deck section sits empty most other games, I'm going to lose my ****. I won't be able to get season tickets this year now (and likely subsequent years) and would gladly pay for a seat at full price.
If it's another season of half-filled or empty seats in the upper section, I'd say the AD needs to start selling off those seats to people wanting to sign up as new season ticket holders that will actually go to games.
I'm not sure about the actual numbers, but I have heard that they have oversold the student section by quite a bit more this season (somewhere in the 1000 to 1500 range if I heard correctly). There are going to be quite a few students who paid for their tickets that are going to be sent home without a place to sit next year. I have a feeling that is going to lead to some very sticky situations.