All of the fanatics who replied already explained the reasons behind this situation: WBB always viewed as inferior to football and MBB, game not attractive compared to MBB, games on cyclonestv, etc.
You add the fact that so many people HATE WBB so much that they spewed so much venom on people who attend WBB. This happens everywhere, even on WNBA level and the effect is: a lot of guys are afraid to even go to WBB games. It takes a lot of factors to change this.
Let's take Minnesota Lynx as an example. Until several seasons ago, the attendance was pathetic but now the Lynx are probably the hottest attractions in the Twin Cities due to the combination of these factors:
1. They play attractive basketball. People can say whatever they want about WNBA, but I can actually enjoy the games. You see the athleticism of the players, the speed of the game, etc.
2. Maya Moore factor: there was a tremendous publicity when Moore was drafted and it helped attracting new fans.
3. Other teams not performing: Vikings, Timberwolves, Twins, Wild were bad. Lynx was able to take advantage: they won the title and are able to attract new fans as fans love winners.
4. Many local sports columnists have supported the Team: they give favorable reviews, that they enjoy going to the games, etc. This helps erasing the stigma that "WNBA is boring" or "men shouldn't go to the Lynx game" etc
In the past, Lynx's attendance consist of mom and daughters, senior citizens and female fans. The past 2-3 seasons, I see average guys (without their girlfriends), middle age couples without kids, etc - new kind of demographics, going to the game and they actually buy the best seats, not the cheapest seats. It's result of those factors.
Not sure the demographics of Ames these days: do we have more kids? do little kids growing up still watching WBB or do they get busy with schoolwork, activities, etc?
But winning is always the key. Win and fans will flock.