Of course the names are not coming from the National Weather Service rather from The Weather Channel. Guess they see money it it or something.
http://usnews.nbcnews.com/_news/2012/10/02/14182155-winter-storms-to-be-named-by-weather-channel?lite
http://usnews.nbcnews.com/_news/2012/10/02/14182155-winter-storms-to-be-named-by-weather-channel?lite