It's entirely possible that we could be looking at $10 million more in annual revenue since Pollard wrote that email too. You'll also notice in that email that Minnesota is committing big $$ to their baseball program. Last I checked, Minnesota doesn't exactly have the same climate at Texas, Florida, etc.
The costs of starting up a new baseball program would be much higher than maintaining an existing program.
We are in a conference with teams that have HUGE athletic budgets. We have to do pretty much everything we can improve our standing in the football arms race. We are way behind and will never catch up, but if we basically waste 30 million on starting up baseball, which would never be a revenue program, then we would fall even farther behind in football.
There is a reason that a lot of the South schools do not have wresting. They could afford it, but there would be no support and it wouldn't be worth it. Same thing goes for baseball at ISU. Even if we had money to blow on it, which we don't, we would never be competitive with the South schools and would never have even moderate support.
Trust me, I love baseball. I've been playing and umpiring since I was 5 years old. It would be great if ISU had the money and could actually be competitive. They just don't, and can't.