There is a lot of talk about this throughout various threads, and it’s a very interesting conversation.
I probably know a dozen people that have stopped getting season tickets in the past 2-4 years because of the time commitment, ability to tailgate in their driveway with a 70+ inch TV, getting to watch other games before/after, and don't have to deal with the traffic or crowds. These are people that have owned tickets from roughly the 90's (give or take). When you add in ever-increasing costs, asks to donate to NIL, realignment impacts to rivalries, etc – it seems like a lot of reasons for people to attend fewer games… unfortunately.
Some observations thus far this season; Florida had ~3K empty seats when they hosted Top 20 Kentucky earlier this season. Auburn had ~8-10K empty seats when hosting Penn State (somewhat understandable given their recent struggles). Washington had ~4-6K empty seats when hosting Top 15 Michigan State. I don't know if those were sold tickets that no-showed or non-sold tickets, but both impact concessions, retail, etc.
Game day is unique and awesome, but there are obvious and increasing reasons to avoid for both the younger and older fans. It's unfortunate, but you see it at programs large and small. Have you witnessed the same and/or in that group opting out? Do you see any ways to change perception or trends?