WTF is Schwan’s thinking

[dahliaclone]

What a horrible name.

 

[DeereClone]

Yelloh!LOLOL

 

[JP4CY]

Yikes.
When I was a kid we had it delivered. At the time I feel like the ice cream was made by Wells? Is that true.
I know the pizzas are Red Baron.

 

[dahliaclone]

Yikes.
When I was a kid we had it delivered. At the time I feel like the ice cream was made by Wells? Is that true.
I know the pizzas are Red Baron.

I'm pretty sure the pizzas are now Tony's (yellow box).

 

[CycloneWarrior]

Tough for them when a lot of grocery stores deliver (at least in metro areas).

 

[WalkingCY]

What a horrible name.

 

[CYTUTT]

A good friend of mine is the CFO, so I’m sure our next conversation will be fun for her!

They we’re recently purchased by a South Korean company, so maybe there is a translation problem in marketing.

 

[ISUCyclones2015]

 

[Gorm]

I'll take "how to kill a brand" for 500 Alex.

 

[baller21]

Oh! Oh! Ohhhhh!

 

[dahliaclone]

We actually get Schwan's delivered in Minneapolis once a month. Some of their food is actually pretty good. But this name is...yikes.

 

[Cycsk]

To be honest, I've always thought "Schwan's" wasn't such a great name.

 

[Ms3r4ISU]

What a horrible name.

My thought exactly when I read our email.

 

[Bigman38]

That’s amazing. It’s one of those companies where I’m shocked it still exists whenever it comes up.

 

[MeanDean]

It's got both a cartoon text bubble AND and exclamation point. How can that go wrong?

 

[CycloneErik]

If they were all good choices, we wouldn't have choices like this to mock.
Oof. This feels like one anyone could have stopped along the way, and everyone nodded along to push it through. Oof.

 

[clonedude]

I'll take "how to kill a brand for 500 Alex"

Agree. Is it just me or do marketers seem to way overthink things too often?

You don't HAVE to do something (change your name) just to do something. Why change your brand name if you don't need to? Everyone knows who Schwan's is.... nobody knows who Yelloh, or whatever the F their new name is?

Will this be their new logo on the side of their trucks???

 

[CYdTracked]

Changing a recognizable brand name after 70 years in business? What a dumb name to change it to as well.

 

[RotatingColumn]

Should catch on in about 50-60 years.

 

[SCNCY]

To be honest, I've always thought "Schwan's" wasn't such a great name.

It was probably fine during the 50's when having the family name be your business name was common. But this new name is just a way to appear new and hip.