Williams & Blum Pod: Reflecting on a long realignment journey for the Big 12
- Thread starter ChrisMWilliams
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Yep. Benevity is huge just for marketing purposes. "Contribute $25 a check and it turns into $50. Can't afford $25 a check? No problem, we understand, if you could contribute $12.50 then Benevity can turn it into $25 for you!" Benevity is huge.
Correct but can we compete with $75k? That’s the goal. Or else the Marquette’s and DePaul’s and the entire Big 12 will be ahead of us. Again, I don’t agree with where the market is, but if we don’t increase our funds than we won’t keep some of our best players, logical or not.
Haven't got a chance to listen yet so sorry if this was addressed but will Ames Lager be sold in the SEZ at football games and/or inside Johnny's for basketball games?
Milan is going to be a pricey asset after this year. If things go according to plan with him, he'll have draft opportunities or be one of the best returning sophomores in the country in 2024.
At least we don't have to worry about Omaha either way. That was a gift.
Brent is right though. We need to get our s*** together in the next 4-6 months to compete in the NIL space. There's more to it than drinking Ames Lager.
At least we don't have to worry about Omaha either way. That was a gift.
Brent is right though. We need to get our s*** together in the next 4-6 months to compete in the NIL space. There's more to it than drinking Ames Lager.
Do you guys have an idea of what Ames Lager should get you on an annual basis? There is an Iowa poster that thinks the Iowa one will net them about a million a year, that seems rather high.
Honestly have no idea. I'm hopeful it will be in low-mid six figures, but it's just hard to know what the interest and capacity will be. It will be available in the premium areas (i.e. Sukup, Johnny's suites, etc) of Iowa State though, which is great. Ames Lager will definitely help, but we still need those $10, $20 a month donations from as many Cyclone fans as we can to bridge the gap that exists with us and our peers we're recruiting against daily. I don't think this Collectives, etc. are long-term situations as this will get regulated in some capacity, but I want to make sure our coaches are given the best opportunities for success until that happens. Appreciate you all!
They made $58,000 in their first full month - July. So roughly $290k in gross revenue netting $58k (20%) for the collective. A million per year seems ambitious but they will probably make a good chunk during football season.
I'd imagine you will do really well on beer sales at the beginning when the product has a lot of hype and seasonally during summer months and fall football. Sales might taper off in the winter/spring.
Thinking ahead. A cool idea may be to somehow have WeWill sold for the Big 12 tournament in KC next March. Keg(s) at Kelly's on Wednesday night would be a hit.
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The tidbit about conferences doing revenue sharing for NIL is interesting.
Would solidify true haves and the have nots with the B10 and SEC, but splitting media revenue is the right thing to do for the athletes vs squeezing more out of the fans. We’ll see
Would solidify true haves and the have nots with the B10 and SEC, but splitting media revenue is the right thing to do for the athletes vs squeezing more out of the fans. We’ll see
I'm going to stock up when I go down to Iowa. Wish it would be available in the cities as I would always have a couple 12 packs or whatever they sell in my beer fridge!
500K would be a good, attainable goal I would think. Which we be awesome to have as passive income on a year by year basis.
@brentblum - not sure if you can share but a couple questions:
1. If athletic dept revenues are allowed to go directly to the players is that a good thing or bad? It would open up potentially a little more money (although I’m sure Pollard runs the budget lean already) but any increase in tv money and CFP money over time from the B12 would be dwarfed by the increases from the B10 and SEC
2. If we’re bottom 10 percent how far is that behind in terms of a total dollar amount from the average?
1. If athletic dept revenues are allowed to go directly to the players is that a good thing or bad? It would open up potentially a little more money (although I’m sure Pollard runs the budget lean already) but any increase in tv money and CFP money over time from the B12 would be dwarfed by the increases from the B10 and SEC
2. If we’re bottom 10 percent how far is that behind in terms of a total dollar amount from the average?
Given that Hunter wasn't recruited by Otz, I don't think he is the best example to use for ISU's NIL challenges.
Same with Isheem Young, it is my understanding that the staff didn't exactly make a significant push to retain him via NIL.
Outside of those two, what other player of note has left the ISU BB and FB programs solely due to NIL? Craig McDonald doesn't count.
Joking aside, this is probably one of the best things we can do - namely, raise awareness of the We Will Collective and the OPPORTUNITY to help to other Cyclone fans.
There are many fans who are not on Cyclone Fanatic and may not understand the dynamics and how they can help if they want to.
Sounds like a much less chaotic way of doing things and offering a chance of stability for everyone involved.
As important it is for people to drink Ames lager direct donations to WeWill are better.
Ultimately the TV revenue is the money being made off the backs of the athletes, so it makes sense that would be the pool to pull from. Fan/donor money isn’t infinite.
Disparities between conferences could be potentially problematic, but might be the only thing preventing an antitrust investigation in the end.
Really hoping this settles down and they figure something out.
Does anyone know the difference between the clone fest beer and Ames lager? I know the Ames Lager goes to the WeWill but is clone fest just for the university in general no connections to NIL?
CloneFest (Backpocket Brewing) has been around, it isn't a new product. The only change was that the athletic department is now officially endorsing it. Some portion of the proceeds goes to the athletic department now I believe. However, there seems to be some unknowns as to exactly how much that is.
Ames Lager (WestO Brewing) directly supports the WeWill Collective. I believe roughly 20% of every dollar spent on Ames Lager goes to our Collective. @brentblum could probably give us a more exact breakdown.
In my opinion, it will help Iowa State more to support Ames Lager and the WeWill Collective.
