What does ISU bring to a conference?
A conference that starts a network would get most of the TV sets in Iowa. The population is not huge but if $.25 - $.35/subscriber was charged I would guess about $2 - $3 million a year ISU would bring to a conference, not a ton.
Fan support is pretty good at ISU both at home and traveling to 'destination' games for basketball and football. ISU was #
26 in the for Men's basketball attendance even with the McDermott debacle of the last few years.
ISU was #52 in football attendance for 2009, nothing to sneeze at with the population in the state and previous seasons ISU football has endured. Not to mention wrestling and women's basketball. (I know these don't pay the bills though). Bowl game travel is a point that ISU can sell to a potential suitor.
With ISU's performance in the current Director's cup, the uptick in football and the POSSIBILITY of men's basketball coming back the athletic performance of ISU should be pretty competitive for whatever conference ISU is in.
How about advertisers for a possible new network whether that be the Big 12, Big East or MWC?
Principal could be a major advertiser. How about
EMC and
Pioneer/Dupont? If a move to the Big East perhaps
Wells Fargo would want to advertise more. I know Wells Fargo Financial is headquartered in Des Moines, not the actual corporate office but Wells purchased Wachovia which has a heavy footprint in the Northeast. Maybe they already advertise heavily there. Regional advertising could be
Hy-Vee,
Wellmark and
Casey's/Kum & Go. Is this enough to make ISU a viable contributor to a conference network?
What am I missing? Am I overstating anything?