Forget travel partners and geography - UCLA fits all the necessary criteria to "save" the Big 12:
1. Media Market
2. Brand recognition
3. Academics
They are the only slam-dunk option right now and they should be #1 on the list. Heck, even offer them a full share right out the gate AND pay their exit fee. Their value not only warrants a new TV contract but could even eclipse that $1 billion figure that was floated out there. Add in a new GOR, plus UCLA can start a "BruinsNetwork" in California and the Big 12 finally gains some sustainability.
It's too bad that I think the initial comments were all just posturing, perhaps just to get preseason attention back on UCLA or give Larry Scott a kick to get a new TV deal/GOR for the PAC12.