If you want more students at the games, sell beer. I moved back to Ames from Omaha and went to many Creighton games over the years. Creighton has top 10 attendance at its games, generally averaging about 17,000. They sell beer. They sell good food at the concession stands (Omaha steak burgers, BBQ, pizza, etc.). They make the games family events with face painters, balloon animals, Pom poms for the kids. The first game I went to at Hilton last year was like stepping back in time forty years. We decided to eat at the game. Our choices were a hot dog or walking taco. Two hot dogs and two Pepsis for $26.