They will eventually be forced to so by the Feds if required. Leaving billions of dollars on the table by not doing so and eliminating hundreds of athletic scholarship opportunities will facilitate the required Fed intervention, especially when the B10 and SEC will make MORE money in doing so with media rights pooling.I don't know how many times we have to go over this...
The SEC and Big Ten have ZERO desire to pool media rights and you can't force them to come to a negotiating table they don't want to be at. When the parties with all the power have no desire to make a deal, a deal isn't going to happen.
And quit foolishly claiming the SEC and B10 have no desire to do so. It's the desire of ESPN and Fox to not do so.